Objectives Of Sales Promotion

CHAPTER 13
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SALES PROMOTION--promotion activities--other than advertising, Informing, persuading, and reminding are basic promotion objectives. Informing is educating. Persuading usually becomes necessary . MLSP to Accompany Essentials of Marketing ... View Full Source

Chapter 19—Managing Integrated Marketing Communications
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Chapter 15 Developing Integrated Marketing Communications. 1. Describe sales promotion objectives and methods. The third component of the promotion mix is sales promotion, the activities or materials that are direct inducements to customers or salespersons. ... Access Doc

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Promotion (marketing) - YouTube
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SALES PLANNING FOR THE SALES MANAGER
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Sales Promotion Strategy Of Selected Companies Of FMCG Sector ...
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